BRIDGING THE DIGITAL & PHYSICAL
BRIDGING THE DIGITAL & PHYSICAL
BRIDGING THE DIGITAL & PHYSICAL
BRIDGING THE DIGITAL & PHYSICAL
BRIDGING
THE DIGITAL
& PHYSICAL WORLDS OF MODERN
CO-LIVING
BRIDGING THE DIGITAL & PHYSICAL
BRIDGING
THE DIGITAL
& PHYSICAL WORLDS OF MODERN
CO-LIVING
BRIDGING THE DIGITAL & PHYSICAL WORLDS OF MODERN CO-LIVING
WORLDS OF MODERN CO-LIVING
WORLDS OF MODERN CO-LIVING
WORLDS OF MODERN CO-LIVING
WORLDS OF MODERN CO-LIVING
WORLDS OF MODERN CO-LIVING
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
The Base is a modern co-living community operating in Germany, with locations in the vibrant cities of Berlin and Munich, and plans for further expansion. It provides students and young professionals with more than just a place to stay; it offers a lifestyle centered on connectivity, collaboration, and convenience. Residents enjoy beautifully designed spaces, shared amenities, and a strong sense of community. To enhance the resident experience, The Base is developing a mobile app that seamlessly integrates practical functions such as payment management, office space booking, and event updates, all while ensuring a cohesive brand identity across all its locations.
CLIENT
CLIENT
CLIENT
CLIENT
theBase FOL Group GmbH
theBase FOL Group GmbH
theBase FOL Group GmbH
theBase FOL Group GmbH
theBase FOL Group GmbH
CLIENT focus
CLIENT focus
CLIENT focus
CLIENT focus
Modern co-living provider
Modern co-living provider
Modern co-living provider
Modern co-living provider
Modern co-living provider
type of work
type of work
type of work
type of work
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Visual Direction
Visual Direction
Visual Direction
Visual Direction
Visual Direction
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
Wayfinding System
Wayfinding System
Wayfinding System
Wayfinding System
Wayfinding System
Print Materials
Print Materials
Print Materials
Print Materials
Print Materials
country & year
country & year
country & year
country & year
Germany, 2022–ongoing
Germany, 2022–ongoing
Germany, 2022–ongoing
Germany, 2022–ongoing
Germany, 2022–ongoing
The copyright for the interior photos used in this case study is owned by The Base
The copyright for the interior photos used in this case study is owned by The Base
The copyright for the interior photos used in this case study is owned by The Base
The copyright for the interior photos used in this case study is owned by The Base
The copyright for the interior photos used in this case study is owned by The Base
CLIENT
theBase FOL Group GmbH
CLIENT focus
Modern co-living provider
type of work
Content Strategy
Visual Direction
UX/UI Design
Wayfinding System
Print Materials
country & year
Germany, 2022–ongoing
The copyright for the interior photos used in this case study is owned by The Base
CLIENT
theBase FOL Group GmbH
CLIENT focus
Modern co-living provider
type of work
Content Strategy
Visual Direction
UX/UI Design
Wayfinding System
Print Materials
country & year
Germany, 2022–ongoing
The copyright for the interior photos used in this case study is owned by The Base
CLIENT
theBase FOL Group GmbH
CLIENT focus
Modern co-living provider
type of work
Content Strategy
Visual Direction
UX/UI Design
Wayfinding System
Print Materials
country & year
Germany, 2022–ongoing
The copyright for the interior photos used in this case study is owned by The Base
the challenge
the challenge
the challenge
the challenge
the challenge
the challenge
Designing for connection
Designing for connection
Designing for connection
Designing for connection
Designing for connection
Designing for connection
Designing for connection
Designing for connection
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
The Base sought a solution that could support their growing community, not only making daily tasks for residents more streamlined but also reinforcing their brand identity across various touchpoints in their German locations. They wanted an app that could help new residents easily navigate their new environment, build connections within the community, and manage essential services like rent payments, all while being visually aligned with their existing aesthetic. The promotional challenge was to create a brand presence that would stand out in a competitive market, both online and physically, through design elements that tied together all spaces, from print materials to signages.
/01
/01
/01
/01
/01
/01
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
How do we ensure the best experience possible for individuals meeting new people?
/02
/02
/02
/02
/02
/02
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
How do we balance both social connection & personal space, ensuring every resident’s experience feels personalised?
/03
/03
/03
/03
/03
/03
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
How best can we provide residents with meaningful options for feedback to continuously improve their stay?
the solution
the solution
the solution
the solution
the solution
the solution
Connecting through common ground
Connecting through common ground
Connecting through common ground
Connecting through common ground
Connecting through common ground
Connecting through common ground
Connecting through common ground
Connecting through common ground
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
On the design front, we developed a comprehensive visual identity system that extended across The Base's physical locations. From key cards to wall designs and a complete wayfinding system, every element was carefully crafted to reflect The Base’s brand ethos of connectivity (circular shapes) and modern living.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Incorporating features that encourage social interaction, such as event highlights and notifications connecting users with community activities, was a priority. To improve the experience, we developed a feature that allows residents to view the percentage of similarity with others attending an event, helping them identify potential connections. This feature can be turned off for those who prefer to remain invisible and not engage socially.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
Users can easily connect with the support team to provide feedback, schedule room cleaning, and access their payment history. These functionalities foster a supportive environment while giving residents the autonomy to manage their experience according to their preferences.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
The wayfinding system, was centered around clean, modern aesthetics with bold brand typography that enhanced the residents' experience as they moved throughout the buildings. We also created promotional materials to boost visibility in the German market.
THE result
THE result
THE result
THE result
THE result
THE result
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
Increased engagement & brand recognition
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
The impact of our work with The Base has been profound. It helped increase The Base’s brand visibility, boosted user engagement, and facilitated smooth operations, contributing to their growing success in the competitive co-living market.
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
Anna Szczurowska
Anna Szczurowska
Anna Szczurowska
Anna Szczurowska
Anna Szczurowska
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
Clutch review
Clutch review
The website Brazen® created for me exceeded my expectations in every way. It's beautiful, functional, and exactly what I was looking for. I couldn't be happier with the results.
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
"We felt like we were in a safe pair of hands and could trust that the end product would be cohesive. The team was very passionate about this new opportunity. The communication was swift. They made the whole process very easy for us and demonstrated solid knowledgeand skills on top of creative flair."
Benjamin Anderson
Anna Szczurowska
Anna Szczurowska
Anna Szczurowska
FOUNDER & CEO
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
PRODUCT MANAGER, THE BASE FOL GMBH
Clutch review
